Proper PR support of the campaign in product’s launch onto the market allows reinforcing the effects of lobbying and using GR-instruments.
Creating the needed attitude to the problem of the general public, shaping an opinion of value and necessity of the technology’s implementation, translating the results of researches into understandable terms for the target audience – these are the priority tasks of the communicational campaigns which our company deals with. Our contact base contains the leading federal and regional journalists of press and online media in the area of healthcare, and also TV and radio specialists.
PR support services
- Informational campaigns in mass media.
Work with opinion leaders, bloggers, and experts. Creating a pool of loyal journalists. - Initiating newsworthy events, foregrounding the problem, conducting social and push polls for experts.
- Writing head-notes, press releases, announcements, articles and comments
- Conducting PR-events: press-conferences, business breakfasts, briefings, round tables, press tours, PR-drives, etc.
- Organizing trainings for specialists in the areas of PR and marketing.
